Build standardized UTM tracking links, then audit your campaigns to catch naming inconsistencies before they break attribution.
Every link you generate is saved here, locally in your browser.
| When | Campaign | Source | Medium | Content | Term | Long | Short |
|---|
Find inconsistent utm_source, utm_medium and utm_campaign values — "mail", "Mail" and "newsletter" all end up as separate rows in your reports until you catch them.